michaelbernbenn2942 michaelbernbenn2942
  • 03-12-2017
  • Business
contestada

General motors, in order to achieve a 15 to 20 percent profit on its investment, prices its automobiles accordingly. this approach is called ________.

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Kalahira
Kalahira Kalahira
  • 15-12-2017
Target return pricing. The target rate of return pricing is a way of pricing such that you begin with a rate of return objective, such as 8% of sales revenue, and then you adjust the price structure to achieve that target rate. This method is commonly used by market leaders.
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